Our Services

business consulting

leadership retreats

Do you feel like your meetings are ineffective, with plenty of talking but nothing really getting done? Do you want to ensure your leadership is focusing on the right things at this stage in your development? Silvo can help. We’ll customize and facilitate a board retreat for your team that will address the needs and challenges your team is facing now, plus work with your board to develop the skills, plans, and timelines to achieve the goals you set. Ongoing project management support is also available to help everyone be accountable and stay on track with your plans.

strategic planning

our approach

Our strategic planning process will provide clarity around goals and strategies, based on organizational knowledge, reflection, and through stakeholder engagement. The process is designed to help your organization:

  • Develop strategic priorities that will help your organization strategically deploy resources 
  • Deepen the level of trust between Staff and Board
  • Strengthen relationships with existing partners, while identifying opportunities for new ones
  • Gather feedback from a diversity of stakeholders to identify your organization’s strengths and opportunities
  • Ensure your strategic plans are founded in diversity, equity, and inclusion principles 
  • Create a comprehensive Strategic Plan Summary Report
  • Provide a plan to help you communicate your strategic plan with target audiences

our strategic planning services

Launch: Mobilize Strategic Planning Committee, define roles, refine scope

Data Gathering and Synthesis: Internal Stakeholder Analysis, External Stakeholder Analysis 

Strategy: Strategic Goal Setting and Metrics

Guidance: Strategic Planning Report, Strategic Goal Communications Plan

brand identity

logo identity package

Your logo is your face to the world and arguably the foundation of your branding and marketing efforts. Beginning with the Creative Brief, we’ll outline key aspects of who your organization is and who it envisions becoming. Once your team has alignment on the key points, that information will feed the design process. Melanie will develop logo options to present to your team, and together we’ll work toward the solution that best captures the essence of your organization — in a simple, dynamic logo suitable for use across all types of media. The package includes a finalized logo in a full range of file types, essential print collateral pieces, and a brand guidelines document to ensure consistency and professionalism wherever your marketing takes you. Our easy-to-understand white paper Identity Matters sheds light on why this is vital to your organization.

identity refresh

This product is designed for groups that have an existing identity that no longer aligns with the organization’s needs. Are you looking to reach a new audience? Has your organization evolved into something more comprehensive? Are you competing for awareness or buy-in, and do your materials need a more professional look? These are just a few of the reasons an identity refresh may be in order. It begins with the Creative Brief and building your team’s alignment on the vision and goals, which will inform the design process. The refresh package can be a simple ‘baby step’ improvement over your current identity or a much bigger shift. Either way, the end result will be a fresh, clean face for your organization and a renewed sense of excitement about your future.

retail identity roll out

Primarily geared towards food co-ops in Stage 3 or already-open stores that need an improved shopper experience, Silvo takes your current identity and brings it forward into an effective retail version of itself. The deliverables go far beyond a logo update: it will become the foundation for an entire suite of store signage, sales flyers, colors, templates, and marketing pieces. This is where the co-op vision that your community has been rallying around becomes an exciting brick-and-mortar experience — make sure that experience is as dynamic and shopper-centric as it can be. Melanie and the Silvo team will work with your GM and marketing staff (if available) to develop your store’s own unique vibe and personality. You only get one shot at a good first impression, so Silvo works with your team to develop an in-store visual experience to set you apart from all those other grocery stores.