Go:Safe

The Go:Safe initiative is a community-specific project to reduce pedestrian injuries and fatalities. We were enlisted to name the initiative, brand it, and create public-facing materials to promote it and grow awareness. Our branding included the means for local entities to 'co-brand' as a Go:Safe partner, instruction materials and giveaways for schools, a teaser video [...]

The Go:Safe initiative is a community-specific project to reduce pedestrian injuries and fatalities. We were enlisted to name the initiative, brand it, and create public-facing materials to promote it and grow awareness. Our branding included the means for local entities to ‘co-brand’ as a Go:Safe partner, instruction materials and giveaways for schools, a teaser video announcing the launch, and designing a robust report of data and processes that would be easy for the layperson to read and understand.