Melanie Shellit

Founder, Designer

Introduction

Melanie is an award-winning brand strategist with over 30 years of experience in building brands, identities, and marketing strategies for socially responsible organizations across a wide range of industries. Her expertise spans from creating package designs featured on the shelves of national retail chains to developing complete brand identities and marketing campaigns that have transformed small tech startups into globally recognized industry leaders. Melanie’s exceptional work has earned her multiple honors from **GDUSA’s American Graphic Design Awards**, and in 2022, one of her logo designs was selected for inclusion in **LogoLounge 13**—the definitive identity resource for designers, creative directors, and brand managers worldwide.

  • 30+ years building brands and marketing campaigns across multiple industries
  • Transformed a small tech startup into a globally
    recognised industry leader
  • Led identity and rebranding for food co-ops, driving 30%+ growth within four months of rollout
  • Extensive background in retail, non-profit, and mission-driven organisations

Areas of expertise:

Brand strategy and identity development

  • Packaging design for national retail distribution
  • Marketing for socially responsible organisations
  • Naming, messaging, and positioning for startups and established businesses
  • Food justice and cooperative sector branding

Contact

Testimonials

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

Beth Saunders

Beth Saunders & Associates

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

Beth Saunders

Beth Saunders & Associates

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

Beth Saunders

Beth Saunders & Associates

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

Beth Saunders

Beth Saunders & Associates