Darnell Adams

Founder, Guide

Introduction

Darnell Adams is a dynamic leadership coach, facilitator, and business strategist, who has over two decades of experience working with nonprofit, for-profit, and cooperative businesses. She has been personally recognized in “Bold Thinkers Who Are Shaping Our City” by Boston Magazine’s Power of Ideas and as a Social Innovator by the Social Innovation Forum accelerator program.

  • 30+ years building brands and marketing campaigns across multiple industries
  • Transformed a small tech startup into a globally
    recognised industry leader
  • Led identity and rebranding for food co-ops, driving 30%+ growth within four months of rollout
  • Extensive background in retail, non-profit, and mission-driven organisations

Areas of expertise:

Brand strategy and identity development

  • Packaging design for national retail distribution
  • Marketing for socially responsible organisations
  • Naming, messaging, and positioning for startups and established businesses
  • Food justice and cooperative sector branding

Testimonials

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

Beth Saunders

Beth Saunders & Associates

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

Beth Saunders

Beth Saunders & Associates

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

Beth Saunders

Beth Saunders & Associates

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.

Beth Saunders

Beth Saunders & Associates