
Darnell Adams
Founder, Guide
Introduction
Darnell Adams is a dynamic leadership coach, facilitator, and business strategist, who has over two decades of experience working with nonprofit, for-profit, and cooperative businesses. She has been personally recognized in “Bold Thinkers Who Are Shaping Our City” by Boston Magazine’s Power of Ideas and as a Social Innovator by the Social Innovation Forum accelerator program.
- 30+ years building brands and marketing campaigns across multiple industries
- Transformed a small tech startup into a globally
recognised industry leader - Led identity and rebranding for food co-ops, driving 30%+ growth within four months of rollout
- Extensive background in retail, non-profit, and mission-driven organisations
Areas of expertise:
Brand strategy and identity development
- Packaging design for national retail distribution
- Marketing for socially responsible organisations
- Naming, messaging, and positioning for startups and established businesses
- Food justice and cooperative sector branding
Contact
- 000 0000
Testimonials
I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.
I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.
Beth Saunders
Beth Saunders & Associates
I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.
I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.
Beth Saunders
Beth Saunders & Associates
I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.
I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.
Beth Saunders
Beth Saunders & Associates
I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.
I reached out to Darnell when I felt I was floundering in my business; I wanted to move in a new direction and felt stuck. Darnell listened and heard the meaning beneath my words. Her questions helped me reframe my thoughts in a more positive light – moving from ‘what’s holding me back’ to ‘what energizes me’. Darnell’s empathy and expertise pack a powerful punch. I felt heard and supported, and I came out with clarity and renewed energy.
Beth Saunders
Beth Saunders & Associates

